Tag Archives: Sustainable Forestry Initiative

Activists Crash Sustainable Forestry Initiative conference

20 Sep

“Wisconsin Doesn’t Want SFI’s Greenwash”

By Adam Gaya, Forest Ethics

Banner Drop by Forest Ethics in Wisconsin

Every September, the so-called Sustainable Forestry Initiative (SFI) holds an annual conference. Every year for the last three years, ForestEthics and local activists have been there to confront one of the most misleading greenwashing schemes in North America. 2012 was no different.

On Monday, activists in Milwaukee crashed the phony “eco-label’s” 2012 annual conference to tell participants that Wisconsinites don’t want greenwashing in their state. Their goal: deliver a letter from “Wisconsin Coalition Against Greenwashing,” signed by organizations including The John Muir Chapter of the Sierra Club, Milwaukee Riverkeeper and the Center for Media and Democracy. The intended recipient: SFI Executive Director Kathy Abusow.

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